Blog – eNewsLetter

eNewsletters are a great way for businesses to make contact with their clients online, to keep them informed about new products or services and most importantly, keep them coming back to your website to actually generate revenue.  But when clients can potentially receive a lot of emails each day, it’s not easy to actually keep clients interested.  So how can businesses make sure their eNewsletter is actually read, and not simply moved from clients’ inboxes to their trash?  Here are some tips to increase your eNewsletter readership.

Spend five minutes online and it soon becomes apparent that offers to subscribe to eNewsletters are plastered all over the Internet.  Whether they are the online form of magazines, or in the case of most small businesses, a way of communicating services to potential clients, Internet users are inundated with offers to subscribe and it can be too easy to subscribe to them all.  So how can businesses ensure that once their eNewsletter makes it to someone’s inbox, that their readership is increased?  Here are some important things to remember:

1. Gain permission
It’s essential to ensure your eNewsletter is lawfully sent to the right clients – that is, your business has produced SPAM compliant material.  Businesses require permission from the recipients of the eNewsletters before they send any information to them.

If you gain permission from the beginning, then there is a much greater chance that your client will be expecting your eNewsletter and more importantly, be more inclined to read it and return to your website.

2. Define your target market
Before you send out an eNewsletter, think about your clients – who they are, their demographic, and their possible interests and concerns – then focus your material on that.  If you choose content that is interesting to them, then your eNewsletter will actually work for you.

3. Give your newsletter a purpose
It’s easy to fall into the trap of just sending articles that could possibly be of interest to your client.  But if you want to make an impact, and create a memorable eNewsletter that clients will actually remember and refer to in the future, give your eNewsletter an actual purpose that’s in line with your business goals. 

This means including articles centred on essential aspects of your business, or that feature clients who are associated with your business and are happy with the service or product offered.  If this is done, your eNewsletter will actually generate results for your business.

4. Properly structure your eNewsletter
It is essential that your eNewsletter is clearly structured, with a set template that does not change from edition to edition.  That way, your clients can expect the same format each time, making it easier for them to read new material and ultimately increase your readership.

5. Get it done professionally
Business owners should know from personal experience that there is nothing worse than receiving anything that is poorly structured or unprofessional in both material and appearance.  Keeping this in mind, it’s a good idea to have your eNewsletter templates designed by a professional graphic designer, so the look reflects your company.

Why not also consider employing a professional copywriter who can create perfect articles for your eNewsletter?  Copywriters can work from your directions, notes or an interview, and will write in language that suits your target markets.  Also ask your suppliers, associations as they may have articles you can use too.

6. Tease your audience
Everyone has time constraints and don’t want to waste time reading articles that aren’t relevant to them.  To combat this, only give a teaser for each article in the main eNewsletter template that you send to clients, with a link to read more.  This makes it easier for clients to scan your eNewsletter and choose what articles they want to read.

7. Personalise your eNewsletter
Regardless of how large or small your readership is, make each and every one of your clients feel like your eNewsletter is personally addressing them.  This means including personalisation fields in your eNewsletter – for example Hi <Joe> – so it looks like your business has taken the time to personally address that eNewsletter to them.  A little bit of extra care can go a long way to impress potential clients.

8. Send your eNewsletter from a person
Continuing on the personal angle of eNewsletter, make sure your publication is sent from a person’s email address, and not from somewhere distant like info@ or sales@ email addresses.  The whole idea of an eNewsletter is to make clients think that they are included in your businesses processes and are an essential part of their development.  A little personalisation goes a long way.

9. Make it appealing
Include articles that clients will actually be interested in – generally, people love people, especially when you consider that people don’t actually deal with businesses, they deal with people and buy from them.  So include articles that have a personal side to them.  Profiles are an excellent article idea and an ideal way to introduce your team to your clients.

10. Give them an option to go further
There’s no point putting all that hard work into creating your eNewsletter if you don’t give your clients an option to go a step further.  Include any offers that your business has, with a link to your website or a specialised landing page for more information.  Give your clients a way to come to your business and generate results!

11. Measure your results
After your eNewsletters have been sent out, it’s important that you measure the click through rates on your articles and analyse the results.  This allows you to know which articles have been read and which ones have not, and thus change the articles accordingly to boost your readership even further.  By keeping up with what your clients are interested in, you can increase their interest in your eNewsletter even more.

It might sound like a lot of work, but rest assured, a well-structured, interesting eNewsletter can generate more results than you can imagine.  And you don’t have to do all the hard work if you don’t have the time – if you want some advise contact us and we can get one of our members to give you a call

Helping Hands International and Schema – How Important is It?

Helping Hands International Foundation

Helping Hands International Foundation and all the generous people involved believes that we can make our world a better place by opening our hearts and extending a hand from continent to continent. If one can definitely say in some measurable way that, “I have made A difference in the world,”we hope that you have contributed to making the world better.

We know that it takes only one drop to create a ripple. Our endeavors with your help is to connect as many hands as possible in this vast ocean of human kind. The combined efforts of the masses can create a tidal wave which can free the shores one village at a time of hunger, homelessness and common diseases. Thank you for helping us create the wave today.

Why make use of schema.org So now we know just what we can do with this brand-new innovation, where do we begin? As constantly with brand-new modern technologies, there’s an ongoing argument concerning the best to use– RDFa, microdata, hCards, microformats, the listing goes on … Well I will not waste your time. Google, Yahoo as well as Bing collaborated in 2011 to strike the data nail on the head and also developed a standard technique with schema.org– a recommendation site for the Microdata markup innovation, which permits you to cover all of your meta-data requirements. Google openly stated that Microdata, as well as sister-website schema.org, is their favored modern technology, and made it very clear not to blend ‘meta data’ innovations– worry of puzzling their crawler. We’re below for high positions as well as website traffic, not a lengthy debate on each specific innovation, so let’s opt for what a top Las Vegas SEO agency advises for the purposes of this publication.

If you want to check out Google’s ideas on the above, and also organized information, have a look at the post listed below. Regarding abundant snippets and also organized data https:// support.google.com/ webmasters/ answer/ 99170? hl = en How to use schema.org Google sustains the listed below custom listings in the search results. If you have any one of the below, your internet site could gain from use schema.org’s advised extra markup for your website. – Reviews – People – Products – Businesses as well as Organizations – Recipes – Events – Music – Video web content We’ll utilize an instance of a service listing to see how it may generally be coded, as compared to following schema.org’s recommendation. Criterion code for business details < h1 > Beachwalk Beachwear & Giftware < p > An outstanding collection of great gifts and also apparel to accent your stay in Mexico Beach. < p > 3102 Highway 98 < p > Mexico Beach, FL < p > Phone: 850-648-4200 Microdata formatted code for company details < div itemscope itemtype =” http:// schema.org/ LocalBusiness” > < h1 > < period itemprop =” name” > Beachwalk Beachwear & Giftware < span itemprop =” description” > A superb collection of great presents and clothes to accent your stay in Mexico Beach. < div itemprop =” address” itemscope itemtype =” http:// schema.org/ PostalAddress” > < period itemprop =” streetAddress” > 3102 Highway 98 < span itemprop =” addressLocality” > Mexico Beach , < span itemprop =” addressRegion” > FL Phone: < span itemprop =” telephone” > 850-648-4200

You could see just how the above code provides the online search engine a pleasant push to identify the info as a service listing. While the above instance will be just enough if you have a straightforward business listing, if you have any one of the earlier-mentioned types of information on your site, you’ll have to visit to schema.org to follow their paperwork to ensure your data is properly formatted. Schema.org http:// schema.org Facebook Open Graph While we understand schema.org is the best approach for including meta information to your site, there is one additional ‘meta data’ modern technology you need to also utilize … Facebook’s Open Graph language enables you to establish how your web site listing shows up when it is shared on Facebook. If you do not include Facebook’s Open Graph code on your website, when a customer shares your material on Facebook it will certainly show a simple listing on the news feed, with the obligation on the user to explain the post and make it worth analysis. If you include Facebook Open Graph code, it turns up looking sexy, just like your search listings if you have been using your meta title as well as meta description tags correctly. By putting your finest foot ahead and also making your listing appear properly on Facebook, you will encourage even more customers to click to your site, and raise the amount of likes and also shares of your web page. This will enhance the social signals of the page.

Below’s an example of effectively formatted meta code using Facebook Open Graph. As you can see, there are just minor tweaks called for to make your web page turn up well on Facebook’s news feed … So go on as well as utilize it on your website! < title > Buy Baseball Jackets Online < meta residential property =’ og: kind’ web content =’ internet site’ > < meta property-‘ og: summary’ name =’ summary’ content =’ Wide range of Baseball Jackets online, for all organizations and also players. Free shipment and free returns both-ways in USA.’/ > If you’re bothered with confusing online search engine by using several ‘organized data’ innovations at the same time, such as Open Graph and schema.org, you won’t have any kind of issues. Facebook Open Graph is primarily used by Facebook’s web crawler, not by internet search engine, so you can make use of Open Graph and also schema.org in tandem without any troubles. If you intend to read up further on Facebook’s Open Graph or have intricate types of listings on your web site, checkout Facebook’s Open Graph overview listed below. Open up Graph Protocol http:// ogp.me/.